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Music Technology

NIN iPhone App

Musicians and brands alike need to pay attention to Nine Inch Nails…they, Trent Reznor and Rob Sheridan creative NIN masterminds, really know how to create a user/fan experience. They hit the nail on the head when they created the new nin.com 2.o with deep user community interaction with remixes, photos, videos, forums and more. They’ve now taken the concept 2 steps further and developed a free iPhone App where you can access your nin.com user account from for iPhone or iPod Touch. But wait, there’s more. You can access all the vids and pix and conversations and add the pictures to your wallpaper, but really cool things start happening using your GPS enabled iPhone. You can choose your phone to use your current location and get involved in a conversation with people near by. They’re also going to add a pinpoint to google earth for each concert they play, each time a new comment pops up, google earth will cross the globe and pinpoint the user. Very cool when a large group on fans are in one area for a show. Plus you can take pictures from your phone and post and share your experience instantly. Don’t want people to know exactly where yer at? They’ve developed a “fuzzy” location feature which randomly changes your position within a mile. Never a dull moment in nin land…  Stay tuned to access.nin.com the app will drop sometime this month.

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